Introduction
“A frustrating experience on a website hurts my opinion of the brand overall” says Miller (2012). The author adds that many customers of a brand are disappointed in the company itself if the mobile experience doesn’t meet their expectations. The mobile experience or “Mobile User Experience” (MUE) refers to the perception users have of a mobile product or service, such as an app, a social media or a website, for example an e-commerce website.
The same remains in the delivery of the last mile for e-commerce purposed where customers expect more than before, especially after COVID-19. Indeed, the growth of e-commerce and the intensifying demand for speed drive the need for innovation in the design, management, and operation of urban logistics systems. The resultant innovations should also be sustainable and cost effective (Faugère et al., 2022; Risberg & Jafari, 2022). A scale has been established to help in that direction (Pelet et al., 2023)
In parallel to the business, e-learning technologies are also affected by the interface and use of social media or artificial intelligence through the use of chatbots or other elements of the interface (Pelet, 2019). Sensorial marketing is even taught online, with a view on Metavers where professors and students could meet up to work together (Pelet, 2023a; Pelet & Canziani, 2023; Pelet, 2023b; Pelet & Terblanche, 2023). A variety of factors may affect traditional or online learning and educational achievements, thanks to the novelty brought up by Blockchain and NFTs. These factors include learners’ motivations, the online or face-to-face interactions of learners with each other, opportunities for social learning (Somayeh & Pelet, 2019), learners behavior and mood, their psychological state (Liao, 2006), factors such as reputation of the course or institution (Switzer, Nagy and Mullins, 2005), ease of use of the apps or website , or competencies of the lecturer (Long, Ibrahim and Kowang, 2014). Online technologies are changing the way people communicate, learn, produce, and share knowledge (Murphy and Costa, 2018). Thus, the relevance of factors affecting learning achievement is also subject to change. As social media (SM) is all about creating and sharing information since it connects people at various level (Kaplan and Haenlein, 2010), it also plays in favor of increasing and decreasing factors that affect learning (Pelet and Zamani, 2020).
This perception mainly leans on the sense of sight. The principal variable among the viewable features of the Cascade Style Sheet (CSS) used to write formatting instructions (rules) for websites is color. Indeed, most of the information available on a website comes from what is viewable: in fact, 80% of the information processed by an Internet user’s brain results from sight (Mattelart, 1996), making color the main variable to consider in research on consumer behavior when using a handled device for shopping purposes. Bearing in mind that the background color is the first factor to become apparent when the download of a webpage is in progress (Gorn et al., 2004), thinking about colors to improve the MUE and leverage the benefits of companies is fundamental for the Return on Investment (ROI) of an organization. Nevertheless, attention given to the background color itself and the various parameters that summarize it (such as hue, brightness and saturation) is not sufficient to improve the customer experience. In order to answer this question, a recent research compares the design cues of a m-commerce website on its color contrast occurred between foreground and background. An experimental design was developed to investigate the effects of m-commerce website design on emotions and behavioral intention within the context of smartphone usage (Pelet & Taieb, 2018).
Given the growing concerns around data privacy and cybersecurity, this theme focuses on designing user experiences that prioritize the protection of user data and provide a secure environment. Ensuring that digital products and services are accessible to all, including individuals with disabilities, is an important theme. This includes considerations for users with visual, auditory, motor, and cognitive impairments. As AR and VR technologies become more prominent, this theme explores how these technologies can be integrated into user experiences, especially in gaming, education, and training. With the rise of voice-activated devices like smart speakers, VUI design is an important theme focusing on creating natural and effective voice interact ions. Effective representation and communication of data through charts, graphs, and interactive visualizations are essential, especially in data-driven applications and analytics. In an era of increasing environmental awareness, this theme involves designing digital products and services with a focus on reducing energy consumption and minimizing environmental impact. With the growth of health tech and wearables, this theme explores how technology can enhance health and wellness experiences, including fitness apps, telemedicine, and mental health support.