In recent times situation has changed and environmental consciousness is no more a trend, rather it’s a necessity (Asongu et al., 2019). This shift has evolved the travel industry altogether. The tourist is no longer interested in only sightseeing, the tourist seeks experiences that represent their social and moral values that leave a positive impact on the environment and society as a whole (Baber & Baber, 2022). This further highlights the emerging importance of destination branding as a powerful tool that shapes the perception of a tourist sight as environmentally supportive and sustainable.
Destination branding is an emerging concept in recent research studies (Aro et al., 2018). The concept is opted in tourism studies from the general consideration of product/service branding (Almeida-Santana & Moreno-Gil, 2018). We can say destination branding plays playing a critical role in exhibiting a tourist sight as an eco-destination brand. in this book, we will proceed on a journey that will discuss the different perspectives contributing to the development of destination branding in context of the eco-destination brands. The promises of natural landscape developed through an ecological revolution over time compel the tourist to seek authentic travel experience that aligns with tourist environmental ethics (Unde & Seniwati, 2019). However, developing a persuasive narrative about the destination that focuses on sustainability is not an easy task (Aro et al., 2018). The process requires a delicate, balanced, and well-integrated communication strategy in terms of storytelling, tourist involvement, and marketing tools.
The proposed book will serve as a lighthouse for destination branders such as managers, marketers, and ecological activists to provide the latest updates on eco-destination branding. The book will provide a perfect mix of theoretical frameworks, case studies, and managerial practices, being opted as strategy and tool by destinations around the world with a focus on eco-destination branding. The focus of the book is not restricted to any geographical region rather it will attract scholars around the globe. The misty mountains of Pakistani Northern areas to the coastlines of Hawaii USA. The book will explore how the unique characteristics of the destination leverage the development of a brand that is environmentally conscious for tourists. The book will explore the collaboration between the international, national, and local administrations, stakeholders, storytelling, and ethical development playing a supportive role in developing stronger brands.
The book is well-focused on the business and market practices being carried out, rather it also encompasses the ecological balance of the earth while empowering the residents to play a leading role. The broader scenario is development of the inspired and respected destinations that can leave a legacy and motivation for coming times and people. As we begin this journey of destination branding in the context of eco-tourism, our actions today will shape the future of coming generations. Together we can and together we will nurture an environment that provides an equal existing opportunity to all species contributing to the beauty of this planet.
The book looks forward to the profound contribution of learned authors, researchers, and activists to develop a better world. The book offers chapters such as destination brand image, role of logo and slogans, destination brand personality, destination brand experience, destination brand equity, destination brand attachment, social media destination branding, AI-based destination branding, destination brand love, celebrity endorsement, destination promotion, role of events, destination brand hate, destination brand identity, destination brand authenticity, and destination brand wellbeing. A detailed overview of chapters is provided but the potential authors may suggest any other chapter that is based on the relevant topic.