The tourism industry, often hailed as a catalyst for economic growth and cultural exchange, has reached a turning point. With the exponential increase in global travel, coupled with evolving consumer expectations and a growing awareness of environmental issues, there is a need to reassess the industry's direction. The traditional approach, focused solely on economic gains and unrestricted expansion, is no longer viable. Instead, the concept of Creating Shared Value (CSV) emerges as a compelling solution, providing a strategic framework to align economic prosperity with societal and environmental well-being.The concept of Creating Shared Value (CSV), introduced by Michael E. Porter and Mark R. Kramer in 2011, presents a departure from conventional corporate social responsibility models. It suggests that businesses have the potential to both strengthen their competitive edge and make positive contributions to society. Within the tourism sector, the CSV framework offers a distinct chance to redefine the industry's purpose as a catalyst for positive change, by harmonizing economic prosperity with environmental preservation and social inclusiveness.
This scholarly publication embarks on a comprehensive exploration of the implementation of shared value within the tourism industry. By delving into the intricate relationship between profit, people, and the planet, our objective is to uncover the potential of CSV in reshaping the narrative of tourism. We aim to transform it from a fleeting source of pleasure into a catalyst for long-lasting positive change. This introduction sets the stage for an in-depth analysis of the multifaceted aspects of creating shared value, offering a holistic understanding of its application, challenges, and promises within the ever-evolving landscape of tourism.