Cases on Social Media and Entrepreneurship

Cases on Social Media and Entrepreneurship

Syed Far Abid Hossain
Release Date: March, 2024|Copyright: © 2024 |Pages: 323
DOI: 10.4018/979-8-3693-1781-5
ISBN13: 9798369317815|ISBN13 Softcover: 9798369345337|EISBN13: 9798369317822
Hardcover:
Available
$255.00
Benefits & Incentives
TOTAL SAVINGS: $255.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Available
$255.00
Benefits & Incentives
TOTAL SAVINGS: $255.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
Available
$255.00
Benefits & Incentives
TOTAL SAVINGS: $255.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Available
$255.00
Benefits & Incentives
TOTAL SAVINGS: $255.00
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
Available
$305.00
Benefits & Incentives
TOTAL SAVINGS: $305.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Available
$305.00
Benefits & Incentives
TOTAL SAVINGS: $305.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
Softcover:
Available
$195.00
Benefits & Incentives
TOTAL SAVINGS: $195.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Softcover:
Available
$195.00
Benefits & Incentives
TOTAL SAVINGS: $195.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Article Processing Charge:
Available
$1,950.00
Benefits & Incentives
TOTAL SAVINGS: $1,950.00
OnDemand:
(Individual Chapters)
Available
$37.50
Benefits & Incentives
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers.

A historical perspective of media entrepreneurship unfolds, providing a foundational understanding of its evolution. With the advent of artificial intelligence (AI), the narrative progresses to establishing an AI-based social media entrepreneurship system, unveiling the transformative potential of technology. Real industry analyses are presented through enlightening case studies, uncovering various issues, and offering viable solutions. This unique approach enhances entrepreneurial knowledge and skills, empowering practitioners to confidently navigate the complex social media landscape.

The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • 21st-Century Social Media Entrepreneurship
  • Advertisement Cost Reduction
  • AI-Driven Social Media Entrepreneurship
  • Artificial Intelligence in Social Media Entrepreneurship
  • Business Performance Analysis
  • Business Strategy Development
  • Establishing Social Media Presence
  • Gender Disparities
  • Historical Perspective of Media Entrepreneurship
  • Limitations of AI-Driven Social Media
  • Poverty Reduction
  • Social Media Entrepreneurship Techniques
  • The Power of Social Media
  • Women Entrepreneurs
Table of Contents
Search this Book:
Reset
Editor/Author Biographies

Dr. Syed Far Abid Hossain, is currently working as an Assistant Professor at BRAC Business School, BRAC University. He has obtained PhD in Management Science from the School of Management (AACSB Accredited), Xi’an Jiaotong University, PRC. He holds an MBA (Management) degree from the University of Sunderland, UK and a BBA (Marketing) degree from Dhaka University. Dr. Abid authored 55+ academic journal articles, conference papers and book chapters in internationally recognized, peer reviewed and well-indexed Journals (ISI, Scopus, SSCI, SCIE, ABDC, ESCI, EI) from Elsevier, Springer, SAGE, Taylor and Francis, Frontiers, Science Direct, Emerald, MDPI and IGI global. Dr. Abid has published numerous book chapters and conference proceedings with famous publishers like Springer Nature and IGI global. His research interests include AI, market turbulence, academic performance, education psychology, education management, technology in education, women entrepreneurship, innovation and media entrepreneurship. Apart from his current roles at BRAC Business School, Dr. Abid served as a reviewer of 45 famous journals from reputed publishers including Elsevier, Wiley, Springer, SAGE, IGI Global, etc.

Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.