Paula Rodrigues holds a Ph.D. in Management, in Faculty of Economics at the University of Porto, Portugal. She is an Associate Professor in Brand Management at the School of Economics and Management, Lusíada University - North, Portugal. Since 1995, she teaches Brand Management, Consumer Behaviour, Econometrics, Statistic, and Quantitative Methods at the Lusíada University - North. She has published several scientific papers, chapters, and books. Her on-going research projects concern consumer-brand relationships in the field of luxury, tourism and hospitality, and consumer goods.
Ana Pinto Borges holds a PhD in Economics at Faculty of Economics, University of Porto and the Economic Degree in Lusíada University - North. She is coordinating Professor at ISAG - European Business School (ISAG) since 2010, President of the Pedagogical Council since 2015 and has been the Executive Coordinator of the ISAG Research Center (NIDISAG) since 2014. She is one of the founding members of the Research Center in Business Sciences and Tourism (CICET). She is the author of more than 40 publications in scientific journals with peer review and indexed in the various international databases. The researcher has been participating in various national and international congresses and member of the Scientific Commissions and Organizing Committees in academic events. Editor and one of the founding members of the academic journal European Journal of Applied Business and Management (EJABM). She was consultant at Accenture in the financial area. Economist at the Portuguese Healthcare Regulation Authority since 2010.